Lust are an award-winning sex toy retailer based in Brighton who approached Voodoo Park with the hope of taking its business online and replicating the success of its physical stores. Due to the nature of this industry – a small number of huge companies with deep pockets – it was important to establish a new approach to the market from the outset. Voodoo Park suggested to build the brand using Lust’s expertise and human element, rather than focusing solely on marketing funds.
Lust wanted to be perceived as a brand who supported the female sex friendly revolution and wanted to use their knowledge and expertise to banish the ‘search, click, buy’ mechanism that has been adopted by other companies in their sector. After Voodoo Park worked closely and collaboratively with the internal team, LoveGivr was conceived. The next phase of the project was to design a bespoke platform for the site and think of a unique strategy to help break the boundaries of a typical e-commerce platform. The answer was to build a digital social networking platform that illustrates itself as an indiscriminate sex positive hub. Within this hub, LoveGivr acts as a marketplace for small artisan manufacturers who wouldn’t typically get that kind of reach to potential customers. The site itself allows users to build collections of their favourite sex toys, which they can then share with other users and purchase these products directly from the site. With every transaction made, LoveGivr donates a percentage of the profit to a charity of the user’s choice.
Through LoveGivr, Voodoo Park enabled Lust to run alongside much larger competitors and eventually aims to gain media attention, they are already one of the main sponsors for this year’s Eroticon. Due to this out of the box approach, LoveGivr liberates Lust from paying excessive PPC costs and stock management which is the current industry standard for success online. Voodoo Park inspired and empowered Lust to bring their unique sex positive voice to the market and make a genuine difference to the way society views sex and the sex toy industry.