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Lumesse

Lumesse

Digital Reinvention

The Brief

Lumesse are a leading international provider of talent management and talent acquisition solutions.  They help global organisations implement successful local talent management initiatives that identify, nurture and develop employees. Lumesse had suffered a series of issues with their existing website which led them to approach Voodoo Park and ask for help.

Lumesse

Digital Reinvention

The Work

Voodoo Park agreed with Lumesse to split the work into the following four phases:

 

  1. An initial audit and UI and UX review of the original website, highlighting any and every issue within it. Following this, Voodoo Park conducted a UI and UX review of the site, identifying key underlying issues and came back with several solutions for the new website.
  2. Phase two was the implementation of a brand new design aesthetic to the homepage of the website, which if desired could be rolled out across the rest of the site. Within four weeks, Lumesse had progressed from an old site to a new, intermediate one.
  3. After success with the new homepage, Lumesse approved the new design for the rest of the website and it was subsequently rolled out to all of the other pages. This was paramount in delivering a seamless user experience.
  4. The final phase is establishing how Voodoo Park and their data science can help Lumesse to enhance their lead generation and drive harder commercial benefits via the site.

Lumesse

Digital Reinvention

The Results

Following the implementation of the new homepage of the website, Lumesse saw a 3x uplift in lead generation. This was a hugely positive result and drove them closer to their goal of a 10x uplift. Voodoo Park continues to enable them to keep their position as the world leader in HR technology and will aid them to reach their lead generation target. Voodoo Park wants to inspire outside companies to engage with Lumesse through their website – which is now their main portal for communication – and help them with their HR technology requirements.