The idea of a company using its own product or service seems like common sense. After all, who better to test and improve a product than the company that created it? However, the reality is that many companies do not use their own products or services. In this blog, we will explore why this is the case and how it can impact a company's success.
One reason why companies may not use their own products or services is that they may not see the value in doing so. This is especially true for companies that have a diverse range of products or services. It may not be feasible for every employee to use every product or service, especially if they are not relevant to their role.
Another reason why companies may not use their own products or services is that they may not have the resources to do so. For example, a software company may not have enough licenses to give to all its employees. Alternatively, a company that offers a physical product may not want to waste inventory by using it internally instead of selling it.
Lastly, some companies may simply not be aware of the benefits of using their own products or services. They may not realize the potential improvements or insights that can be gained from using their own products or services in-house.
There are many benefits to companies using their own products or services. One of the most significant benefits is that it allows companies to identify and fix issues before they become widespread. For example, a software company that uses its own product may discover bugs or user experience issues before customers do. This can help the company to improve its product and avoid negative reviews or customer churn.
Additionally, using their own products or services can help companies to better understand their customers. By using their own products or services, companies can experience what their customers experience. This can provide valuable insights into how customers use the product or service and what improvements can be made to enhance the customer experience.
Using their own products or services can also help companies to align their internal processes with their external offerings. For example, a company that offers a project management tool may find that using the tool internally can help to streamline their own project management processes. This can result in greater efficiency and productivity within the company.
Many companies have embraced the practice of using their own products or services. Here are a few examples:
• Atlassian, a software company that offers project management tools, uses its own products for all of its internal projects.
• Tesla, a company that produces electric vehicles, uses its own vehicles for its employee fleet.
• Airbnb, a company that offers short-term rentals, encourages its employees to use its service for business travel.
While it may seem like common sense for a company to use its own products or services, the reality is that many companies do not. However, there are many benefits to doing so, including identifying and fixing issues before they become widespread, gaining insights into customer usage, and aligning internal processes with external offerings. As more companies recognize the value of using their own products or services, we can expect to see a greater emphasis on this practice in the future.
Voodoo Park a tech company that specializes in Software Development and AI, We have built our own AI platform that is being incorporated in everything we do. Our AI platform is designed to help businesses create and deploy custom AI applications that meet their specific needs.
We believe that AI has the potential to transform businesses and industries in ways that were previously unimaginable. By building our own AI platform, we are helping businesses to harness the power of AI and take advantage of the many benefits it offers.